Marketing leader shaping companies into category winners, powerful brands, and big exits (for 15 years!). VP of Global Content at TeamViewer.

📚 Book

• Amazon
• Sample chapter

✍️ Blog

Blog — Stories, ideas, and the occasional rabbit hole.

📌 Writing

• Floppy discs, vague tickets, and phishing training (IT news and research round up)
• Why is this interesting? The Multipoint Edition
• Why is this interesting? The Conspicuous Number Plate Edition
• Why is this interesting? The Endangered Language Edition
• Who remembers Junior? He made Austin weirder. Then he disappeared. Who was he?
• Do State Department Travel Warnings Reflect Real Danger? (22K views)
• TV spot script - Andy Roddick Foundation - "I Wonder"
• The Conversation Index volume 5, 4, 3, 2
• Manifesto for Data Practices
• You can’t build a data-driven culture without your hidden data workforce
• 16 patterns you see in pre-data-driven companies
• Data: TED Talks ranked by persuasiveness, moral content, laughs, narcissism, and more

📼 Videos